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To-do's before launching your email campaign.

To-do's before launching your email campaign.

Some things you have to make sure to do before launching your campaign with personalized videos.

Eli avatar
Written by Eli
Updated over 2 weeks ago

Make sure to follow these rules before launching your campaign to not land in spam and ruin your results:

  • Email inboxes need to warm up AT LEAST 2 weeks.

    • If you use Instantly, make sure that the Health Score of the inboxes never fall below 97%. If they do, don't use them in campaigns and let them warm up so they reach above 97% until you use them again.

  • Never send the videos in the first email.

    • Unless you have set up an advanced infrastructure and keep the sending limits extremely low, to do this correctly you need to be 100% sure on how to do this.

  • Keep your overall sending limits low:

    • <10 Campaign email / inbox / day

    • 20 Warmup emails / inbox / day

    • Maximum 4 inboxes per domain

    • Never send videos in the first email

    • Only prospects with verified inboxes

  • Have robust warmup settings: (example below is based on Instantly.ai's settings)

    • Increase per day = 1

    • Daily warmup limit = 20

    • Reply rate % = 35%

    • Weekdays only = Disable

    • Read emulation = Enable

    • Open Rate = 85%

    • Spam Protection = 100%

    • Mark Important = 20%

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